How to Find Motivated Sellers with TikTok Ads

Lately, TikTok has become a surprising but powerful tool to find motivated seller leads. With over a billion active users worldwide, TikTok provides a vast audience, ensuring your ads reach a diverse and extensive group of potential sellers.

The platform’s unique algorithm promotes highly engaging and targeted content, meaning your ads are shown to users who are more likely to be interested in selling their properties. This ensures that your advertising efforts are efficient and effective, bringing you closer to finding motivated sellers.

Moreover, TikTok’s video-centric format is perfect for capturing attention and conveying your message quickly and clearly. Unlike traditional text-based ads, TikTok videos allow you to showcase your services in a dynamic and engaging way, making it easier to connect with potential sellers on a personal level.

Videos can demonstrate your expertise, build trust, and provide a compelling call to action, prompting motivated sellers to reach out. This combination of broad reach, targeted exposure, and engaging content makes TikTok ads an invaluable asset for real estate investors looking to generate quality leads.

With that said, here’s a step-by-step guide to help you tap into TikTok’s potential and start generating motivated seller leads.

Step 1: Create a TikTok Business Account

First, head to business.tiktok.com. Create a business account. The good news? You don’t need a personal TikTok account for this. Once done, you’ll have access to TikTok’s Business Center, which acts like a control hub for your ads.

Step 2: Set Up Your Ad Account

Within the Business Center, create your ad account. You’ll need to add a billing method, typically a credit card. This ensures TikTok can charge you for running ads.

Step 3: Organize Your Leads

Decide how you’ll keep track of your leads. A simple solution is Trello, a user-friendly tool for organizing tasks and information. For more robust needs, consider a CRM like Follow Up Boss. This tool includes a built-in phone system and SMS capabilities, making it easier to manage and communicate with your leads.

Step 4: Create a Website

While your ads will use TikTok’s Instant Forms to collect information, you still need a website for credibility and a privacy policy. Websites like Carrot can provide a ready-to-use, professional real estate site. If you want something custom and are working with a team, Convert is another option, but it requires more setup.

Step 5: Set Up Zapier

Zapier connects different apps and automates tasks. Create an account at zapier.com and connect your TikTok account, Trello, or any other CRM you use. This ensures that when someone fills out your TikTok form, their information is sent directly to your lead management system.

Step 6: Create Your Ad Videos

TikTok is all about videos. Record a simple, engaging video explaining who you are and how you can help sellers. You can do this yourself or hire someone on Fiverr to create it for you. Keep it short, around 60 seconds. Highlight how easy it is to work with you and encourage viewers to submit their information.

Step 7: Design Your Instant Page

Within TikTok Ads Manager, go to the tools section and create an Instant Page. This is similar to Facebook’s lead forms, allowing you to collect user information without them leaving the TikTok app. Make sure you have a professional logo and banner for your page. Canva is a great tool for creating these graphics.

Step 8: Create Your TikTok Ad Campaign

In your TikTok Ads Manager, start by creating a campaign. Use Campaign Budget Optimization (CBO) and set a budget of at least $50 a day. Within the campaign, create different ad groups, each with a unique video and targeting settings. This helps TikTok learn which combinations work best.

Step 9: Launch and Monitor Your Ads

Once your ads are live, monitor their performance. TikTok provides metrics like cost per lead and lead quality. Optimize your ads by testing different videos, targeting options, and ad copy. Adjust based on performance to maximize your results.

Step 10: Follow Up and Convert

As leads come in, follow up quickly. Use your CRM to track communication and ensure no lead falls through the cracks. The goal is to convert these warm leads into motivated sellers willing to work with you.

Conclusion

TikTok is a goldmine for finding motivated sellers, especially if you act now before the platform becomes saturated. By following these steps, you can set up effective ad campaigns and start generating leads. Remember, the key is to stay organized, monitor your results, and adjust your strategy as needed.